Isabel Marant pour H&M: the polaroids

two weeks ago, H&M Greece and Ozon Magazine gave me an opportunity to shoot a fashion editorial with the Isabel Marant line before its worldwide launch. I did it the analog way: on large format, using medium format film as a backup. yes, there was a digital camera on set - I brought along the new Sony A7, which I used as a lightmeter.

I used the Speed Graphic / Aero Ektar combo, shooting polaroids for the sake of speed and convenience, as we needed to have part of the editorial online three days later. I also shot 4x5 film, b/w as well as color, and a couple of medium format rolls with the Pentax 67 as a backup.

there will be two more posts about this photoshoot, one showcasing the large format shots and one with the 6x7 results, after they've been published. the results are quite different, especially on the color large format shots.

it was hot and I didn't have enough brains to pay more attention to the backstage, so here are some smartphone photos with the setup:

Graflex Speed Graphic | Kodak Aero Ektar 178mm/f2.5

Graflex Speed Graphic | Kodak Aero Ektar 178mm/f2.5 | Fuji FP-100c

Graflex Speed Graphic | Kodak Aero Ektar 178mm/f2.5 | Polaroid 669 and film holders

you can see more backstage shots over at OzonWeb, where this polaroid "webditorial" was first published.

there was half a pack of Fuji FP-100c in the polaroid holder, so I finished it up, before switching to expired Polaroid 669 film. the difference between the two films is huge. it's a big shame you can't get a negative out of the polaroid 669 (which you can do with the fuji film) and an even bigger shame that you can't find this film any more.

I shot a total of 25 polaroid frames. all images presented below are a straight scan from the positive print. the first three images are Fuji FP-100c, the rest are Polaroid 669. you can see where the Polaroid 669 didn't like going against the sun. the double exposure was deliberate.

Isabel Marant pour H&M editorial | Speed Graphic & Aero Ektar 178mm/f2/5 | Fuji FP-100C film

Isabel Marant pour H&M editorial | Speed Graphic & Aero Ektar 178mm/f2/5 | Polaroid 669 film