two weeks ago, H&M Greece and Ozon Magazine gave me an opportunity to shoot a fashion editorial with the Isabel Marant line before its worldwide launch. I did it the analog way: on large format, using medium format film as a backup. yes, there was a digital camera on set – I brought along the new Sony A7, which I used as a lightmeter.
I used the Speed Graphic / Aero Ektar combo, shooting polaroids for the sake of speed and convenience, as we needed to have part of the editorial online three days later. I also shot 4×5 film, b/w as well as color, and a couple of medium format rolls with the Pentax 67 as a backup.
there will be two more posts about this photoshoot, one showcasing the large format shots and one with the 6×7 results, after they’ve been published. the results are quite different, especially on the color large format shots.
it was hot and I didn’t have enough brains to pay more attention to the backstage, so here are some smartphone photos with the setup:
you can see more backstage shots over at OzonWeb, where this polaroid “webditorial” was first published.
there was half a pack of Fuji FP-100c in the polaroid holder, so I finished it up, before switching to expired Polaroid 669 film. the difference between the two films is huge. it’s a big shame you can’t get a negative out of the polaroid 669 (which you can do with the fuji film) and an even bigger shame that you can’t find this film any more.
I shot a total of 25 polaroid frames. all images presented below are a straight scan from the positive print. the first three images are Fuji FP-100c, the rest are Polaroid 669. you can see where the Polaroid 669 didn’t like going against the sun. the double exposure was deliberate.